If you’d like to go down the podcast sponsorship route, there are a couple of ways you can do this. There are two main ways you can approach podcast sponsorship. Firstly, you can work directly with a brand on a bespoke brand sponsorship deal. In this scenario, you would pitch directly to a brand with […]
A frustrating answer, but there is genuinely no ‘magic’ number. For bespoke brand deals, the objective is around the quality of the listener and the targeting of the brand to your engaged audience. Dynamic insertion platforms usually start working with podcasts that have a critical mass of around 10-15k weekly listeners.
In short, we only do this for our own Mags Creative Originals and we aren’t looking to take on any new shows for monetisation. If you have an existing podcast and think you need some help, we of course offer paid services that might be of interest to you. We can work with you to […]
You can monetise your podcast in a number of different ways.The most common route is via sponsorship. This is where a brand pays to sponsor the show. The deliverables for sponsorship are often either host-read adverts (where the host of the podcast reads an endorsement for the brand), or spot-ads (which are a little more […]
We are totally transparent with anyone we work with about this – building a successful podcast is not usually a quick win, but is a long-term investment in your career and personal brand. If making money overnight is the objective, then you might want to rethink your strategy. Ultimately, audience growth makes it easier to […]