WHY SHOULD A BRAND LAUNCH A PODCAST?
Podcasting has seen an explosion of interest in recent years, and we’re often asked if brands should launch a podcast. Podcasts offer a unique opportunity for brands to engage with listeners, over a longer form of engagement than a scrolled-past social post or a video. As a brand, it’s likely that you have a compelling […]
WHAT DOES A SUCCESSFUL BRAND PODCAST LOOK LIKE?
The success of a branded podcast is entirely dependent on the objective of the podcast. This objective ranges from client to client. Some clients tell us that reach is their primary goal and therefore downloads would be the main metric of success. Within this measurement, there are different benchmarks depending on the content of the […]
HOW DO BRANDED PODCASTS INCREASE ENGAGEMENT?
Creating a branded podcast is an opportunity to speak directly with your customers, using an actual human voice, sharing relevant conversations and developing meaningful connections. Brands are able to foster a feeling of intimacy and authenticity, starting a conversation with their listeners. Podcasts are also a great way to target those hard to reach customers, […]
HOW DOES A BRANDED PODCAST ALLOW ME TO SHARE MY BRAND STORY?
It has been proven that listeners develop associations with your brand based on what they hear during a podcast. In a BBC study, the word “innovative” was said 12 times in an episode. As a result, the study participants were found to be more likely to refer to the brand as “innovative”. Podcasts are a […]
HOW MUCH DOES A BRANDED PODCAST COST?
The cost of a branded podcast depends on a number of different factors. At Mags Creative, we’re able to work with you from the idea stage and concept development, to talent booking, briefing, scripting, as well as recording, editing and distributing and audience growth. We’d suggest allowing budget for costs such as talent fees and […]
WHAT BRANDED PODCASTS HAVE MAGS CREATIVE PRODUCED?
At Mags Creative, we’ve worked on a number of different podcasts for brands to bring their brand identity and ethos to life. A selection of our work is as follows: Deliciously Ella Podcast Come Together by LELO Shaping the Future by Regent Street The Red Room by Barry’s Bootcamp New, Then, Ten by Facebook and Founders […]
