We are totally transparent with anyone we work with about this – building a successful podcast is not usually a quick win, but is a long-term investment in your career and personal brand.
If making money overnight is the objective, then you might want to rethink your strategy.
Ultimately, audience growth makes it easier to monetise through traditional sponsorship but some brands can also be interested in smaller, niche listener numbers if they sit within the exact target market that they are looking to reach.